Product

Our promise to healthy skin

01 We focus on root skin concerns.

02 We avoid ineffective concept-only ingredients.

03 We formulate for sensitive skin confidence.

11 Absolute Rules

THE LAB creates products by these principles and standards.

7 Exclusion Rules

Ingredient principles for healthy skin. Free from 7 ingredients:

• Scrubbing agents
• Mineral oil
• AHA & BHA*
• Essential oils
• Synthetic colorants
• SLS & SLES
• Synthetic fragrances

* Excluding citric acid and salts confirmed as GRAS.

4 Efficacy Design Rules

Four design principles for reliable efficacy. 4 Commitments to Efficacy:

• Reflect validated research findings
• Exclude ineffective concept-only ingredients
• Select ingredients based only on efficacy
• Formulate to minimize skin stress